CMOGROW

Our work

Real engagements. Real numbers. Real names where the client approved.

CMOGROW does not run a logo wall. Each engagement gets a real story, a real number, and a real name. The three case studies below cover the shape of work we take on when we step in as fractional CMO. If we cannot say what we did, we do not put it here.

Internal build note (not visible at launch). Three case studies drafted from the 2026-05-21 interview. Numbers are locked. Quotes and written client approvals are pending. Per case status is shown at the bottom of each card.

Case study 01

AIG financial services business unit

Role: Fractional CMO

Window: 2014 to 2016, 6 to 12 month engagement

Lead flow and pipeline each lifted 25 to 50 percent in a 6 to 12 month window.

Situation

A financial services business unit inside AIG was running a marketing function that could not produce defensible pipeline. The website was a brochure, not a pipeline engine. Inbound leads moved through the funnel inconsistently. There was no closed loop between marketing spend, sales pipeline, and revenue, which made the marketing function impossible to defend in a budget cycle.

The business unit had distinct marketing leadership separate from AIG corporate marketing. Chris was engaged as the senior marketing seat for the unit on a fractional cadence, working alongside the unit leadership team.

Work led by Chris

  • Rebuilt the business unit strategy around a sharper buyer definition and a defensible outcome promise.
  • Launched a new website built for conversion paths, not pages. The site organized around buyer intent stages rather than product taxonomy.
  • Designed an automated lead generation waterfall. Inbound, content, paid, and partner channels each had a clear handoff into a single qualification stage.
  • Integrated marketing automation with the CRM so every lead, opportunity, and revenue event traced back to a source. The CFO and CEO of the unit could read the dashboard in five minutes.
  • Stood up an operating cadence that ran weekly, with a scorecard tied to the unit growth number.

Result

  • Lead flow lifted roughly 25 to 50 percent during the engagement window.
  • Pipeline lifted roughly 25 to 50 percent alongside the lead flow.
  • Marketing moved from cost center to defensible growth contributor in a budget cycle that was actively trimming functions across AIG.

Case study 02

Nexthink

Role: Fractional CMO

Window: Multi year arc starting before 2015, 12 to 24 month engagement

Built the North America foundation from launch into Fortune 500 accounts.

Situation

Nexthink, a Swiss based digital employee experience platform, had a strong EMEA presence and a limited footprint in North America. The next phase of growth required a real North America launch.

Not a sales hire and a press release. A full company expansion with positioning tuned for the US buyer, a marketing engine built for the US sales cycle, and an operating model that could run two regions on one strategy without breaking the EMEA story.

Work led by Chris

  • Repositioned the company message for the North America buyer. Tuned the brand voice for the US sales cycle without breaking what worked in EMEA.
  • Built the North America go to market plan covering ICP, channels, demand engine, and pipeline targets.
  • Stood up the marketing team and operating cadence in market.
  • Aligned with the EMEA leadership and the executive team so the two regions ran one company, not two competing functions.

Result

  • North America business launched and grew from zero to under 5M ARR during the engagement window.
  • Fortune 500 anchor accounts landed during the engagement period.
  • The NA foundation built during the engagement scaled significantly in the years that followed. Nexthink later became a multi billion dollar company.
Two sentence quote pending direct ask from Chris to Pedro Bados, founder and CEO of Nexthink.
Pedro Bados, Founder and CEO, Nexthink

Pending Pedro Bados approval and public source link for the later scale event.

Case study 03

Kurios Energy

Role: Fractional CMO

Window: 2015 to 2017, before the Complete Solar CEO seat

Roughly 2x to 3x revenue growth and record profits during the engagement window.

Situation

Kurios Energy, a regional solar installer at over 50 million in revenue, was in a market crowded by low cost installers and national brands with bigger advertising budgets. The brand sounded like every other installer in the region.

Operations were running on heroics, not a system. Lead flow was inconsistent. Close rates were below where the team could profitably scale. The CEO needed a margin story, not just a volume story.

Work led by Chris

  • Repositioned the brand so the local buyer could tell Kurios apart from the national installers in under five seconds.
  • Rebuilt operational cadence around install velocity, customer touchpoints, and cycle time so the company could grow without breaking.
  • Refreshed the brand identity and customer experience to support a premium pricing posture.
  • Rebuilt the demand engine and conversion process across digital, referral, and field channels.

Result

  • Lead flow lifted roughly 25 to 50 percent during the engagement window.
  • Close rate more than doubled.
  • Those gains contributed to roughly 2x to 3x revenue growth and record profits in the engagement period.
"CMOGROW brings a level of strategic marketing leadership and execution that is rare in today's market. Their ability to connect brand, growth, and revenue generation has made them a valuable partner to Kurios Energy."
Todd F, CEO, Kurios Energy

Want a version of this story at your company?

CMOGROW takes a small number of clients at a time. If you are a B2B founder or CEO at 10M to 50M and one of the engagements above sounds like the work you need, book a 30 minute discovery call. If we are not the right fit, we will tell you on the call.